Industry News

More Proof, You CAN Create Buzz and a Marketing Virus

Posted by Mike Filsaime December 31, 2007 2:57 am

Today I came across a BRILLIANT campaign from Burger King where they tell their customers that they no longer sell the whopper. (Those of you in Australia know this as Hungry Jacks.)

They filmed their customers literally FREAKING OUT and you are then told to see how they freak out at WHOPPERFREAKOUT.com

They even give you embed code to place on your site. I am placing the video below.

I recently did a presentation talking about that fact that you CAN manufacture BUZZ and then when combined with keys to viral marketing, it can explode over the Internet in just days. They use a great catalyst with the television spots. Then along with humor and controversy, the buzz is created. Two very important factors in creating Buzz.And then, they leave you hanging for more, so you must go to the site.

After seeing the full video, you are then given a choice to embed the video and send an email about the site to a friend. (Which I did.)

Anyways, here is the video below, or you can visit the site yourself to see it all in action.

Thanks,

Mike Filsaime

About Mike Filsaime

Keep Up With MarketingDotCom News, Join Our Newsletter. FREE!

Tell us what you think, Leave A Comment:

http://paulthomasonline.com paul thomas

Lol,

Only in america.

Those people were really shocked and emotional and they just couldn�t understand why the whopper was no more? people freaking out over a sh*tty burger ffs!

That was a great example of Shock marketing!
http://yourpath.com.au Scott Junner

I’m reall just learning about marketing and online marketing but…That actually gave me goosebumps. In the closing comments I got all shivery as I came to realize what an incredibly powerful campaign that is. Did you see the customer satisfaction when the King came out with their burger? Oh my god. Any business would kill to have that kind of testimonial spreading around the net. That was brilliant.

Thank you Mike
Lila

A great idea and it worked so well.
http://www.blogsdenegocios.blogspot.com como ganar dinero en internet

hi i hope earn money online
can you help me
directory

Very exceptional pieces of information. Very nice webpage though. I applaud
http://gustavssonmeistergmail.com Anders Gustavsson

Mike hello I hope its right that i do A guy hes company he mot sell it its Tv on U computer to morrow its ther deal hes name is Mr ToDD Franklin I have try and try go for it man chers �sten of sweden
http://www.heaven4affiliates.com Affiliate Marketing Guide

Haha, what a great idea!

This is pure genius, and the people really looked disappointed and sad that the whopper was gone.

This is an excellent example of buzz marketing. Thanks Mike!

Cheers!

Josip Barbaric
http://grandpaharley.blogspot.com Grandpa Harley

I love it! Ain’t America great. A couple of those customers ( I don’t think I need to point them out ) were so stoned , they could have given them a Krystal burger and they wouldn’t have even noticed!
Grandpa Harley
http://grandpaharley.blogspot.com
http://www.richshannon.com Shannon www.richshannon.com

Nice. I think that buzz markting is where its at. I came accorss buzz marketing through Mike and Dean Hunt.

Thanks mike.

Love the blog

Shannon
http://www.richagent.com Thatcher Michelsen RichAgent.com

Mike – awesome work man keep it up you rule. I think its great that you are pointing out the brilliance of this Guerrilla Marketing style TV commercial its VERY Jay Conrad Levinson. I study with Paulie Sabol and Ben Mack, working on a new book Guerrilla Information Marketing… maybe you have heard about it. read more about it on my blog or at http://www.RichGuerrilla.com

Cheers,
Thatcher Michelsen

P.S. I am the guy who taught Meghann how to use PhotoShop, treat her well :)
http://www.andrewbchang.com Andrew Chang

Hi Mike,

I just wanted to say thank you for your amazing and incredible speech and story you shared with me at Strategic Profits. That few moments have been a turning point in my life, and it has helped me take my business to the next level.

I also love the viral marketing campaigns of the Whooper Freakout and the subsequent videos made by the public to top the originals. It’s very fascinating how these videos spread, like an epidemic to infect the world.

I look forward to hearing more on your business updates and your thoughts.

Best,

Andrew
http://www.kooroshvahabi.com Koorosh Vahabi

This was a great marketing campaign.

It was very original and funny.

I didnt like the part where they displayed other burgers from Mcdonalds and Wendy’s.

That wasnt cool.

Koorosh
http://www.lookwhatgmanfound.com G-Man

Heheheh – that’s priceless. I would have been pissed off as a customer too. Especially if they’d given me a Wendy’s burger – LOL.

Incidentally, at the end of the video I got a popup that had this error in it from Flash:

SecurityError: Error #2060: Security sandbox violation: ExternalInterface caller http://www.whopperfreakout.com/embed.swf cannot access http://www.mikefilsaime.com/blog4/.
at flash.external::ExternalInterface$/_initJS()
at flash.external::ExternalInterface$/call()
at bk::Config$/track()
at bk::VideoScreen/videoEnded()
at bk::VideoScreen/netStatus()

G-Man
http://the-newbie-playground.com Mike

Can�t see the vid but the idea sounds great.

You ain�t posting much these days, what�s up?

Mike

http://the-newbie-playground.com
http://erevenueselect.com Jason

Yeah that’s a really brilliant tactic. Hehe…

The creator must have read about Cialdini’s scarcity theory.

You rock.

See ya,

Jason
http://www.mycryforsupport.com chris

I AM WITH BRAD ON THIS ONE!!! I HATE SPAM!!! IT IS ILLEGAL and a $5,000 fine per email and YOU DO NOT HAVE THE “TAKE ME OFF YOUR CALLING LIST” FEATURE WHICH IS REQUIRED BY LAW. STOP THIS PLEASE, i’ve had enough spam for one day.
brad

dude stop emailing me your garbage. i tried to unsubscribe but all your sites were apparently not found. i don’t need your emails please. Please manually unsubscribe me.
http://www.terrancecharles.com/ Terrance Charles

Mike, I’ve been noticing the same commercial too and blogged about
it at my blog. It’s amazing how commercials these days can create
buzz, humor, entertainment while promoting, like indirect marketing
but it has a big effect on consumers… Great post.

Terrance Charles
http://www.terrancecharles.com/blog
http://www.conversionblogger.com Paul | ConversionBlogger.com

I’d be fascinated to know how a company the size of Burger King determine whether a viral campaign is a “success” or not.

I know the “Will It Blend” videos were a success, because the company behind them saw a nice increase in sales.

I wonder what effect these ads will have on Burger King’s sales?

Paul Hancox
ConversionBlogger.com | Converting Visitors Into Customers
http://surefirewealth.com/blog/ Anita Danger

Hi,
Brilliant is right, I noticed this on TV and I don�t even go to Burger King. Not paying any attention to the TV commercial I was drawn to watch it anyway. Hats off to Burger King, this has stuck in my mind, they have me curious now, I may have to go and try one of these burgers just to see how good they are. Also using �real people� the hidden camera thing, it�s all good.
http://www.web204mlm.com Roosevelt Cooper

Hi Mike,

Yeah, I saw this commercial.

This was a great promotion and it works. The other day I was driving and I was hungry and I said to myself “man I need to get a whopper”

I’m pretty sure the reason why I had a sudden urge to get a whopper was because of this particular promotion that Burger King has going on.

This is a classic example of what you teach in your Butterfly Marketing course about creating BUZZ! Awesome!

Roosevelt Cooper
http://www.web204mlm.com

Industry News

More Proof, You CAN Create Buzz and a Marketing Virus

About Mike Filsaime

Tell us what you think, Leave A Comment:

Reviews

Book Review: The Success Princip...

Book Reviews: The Magic Of Think...

Book Review: The Complete Idiot&...

Business and Marketing Book Revi...

Facebook Activity

Community News

Creative, custom & affordabl...

Royal Affiliate Club

Top Affiliate Marketing

marketing with online business c...

Marketplace

Revolutionary WordPres...

Marketing & Strategies

Reviews

Social Media

Tech & Gadgets Community Content Lifehacking